Selected work / Three live websites

Websites with
a job to do.

Three businesses, three very different customers.
Different businesses call for different websites. Here’s the thinking behind three of ours.

Built by Willfully Digital

01Nonprofit / Veterinary care

PETS Clinic

Visit live site : PETS Clinic (opens in a new tab)

petsclinic.org

Homepage preview · Visit the live site to explore.

The idea in a sentence

Pet owners need a clinic. Supporters need a way to give. The site serves both.

The visitor’s need

Find the right clinic fast.

A pet owner needs the right clinic. A supporter needs a way to help. PETS gives each visitor a direct next step.

How the design answers it

A personal introduction: The first photo shows real pets and their people, and the first line says what PETS does and who it helps.
Useful location details: Clinic information separates services and scheduling by location, including the difference between appointments and walk-in care.
A way for supporters to help: Donations and community programs have their own destinations alongside the appointment and clinic links.

02Industrial / Oilfield equipment

Harrelson Equipment

Visit live site : Harrelson Equipment (opens in a new tab)

harrelsonequipment.com

Homepage preview · Visit the live site to explore.

The idea in a sentence

Buyers come for a part. The site gets them to it.

The visitor’s need

Get buyers to the right part.

Someone looking for a gear, a replacement part or an entire pumping unit needs to know whether they are in the right place. Harrelson puts that answer up front.

How the design answers it

A product-led first impression: The homepage opens on a pumpjack, with labels that link to each equipment category.
Navigation in the buyer’s language: Gears, parts, new units and used units each have their own page. Yard and shop photographs give those categories context.
Easy to call: Prominent phone links and a focused inquiry form let buyers describe what they need, including a manufacturer, unit size or part number.

03Family business / Funeral services

Wells Funeral Home

Visit live site : Wells Funeral Home (opens in a new tab)

wellsfuneralhome.org

Homepage preview · Visit the live site to explore.

The idea in a sentence

Families arrive at a hard time. The site keeps things calm and simple.

The visitor’s need

Answers first, then the phone number.

Families may arrive looking for an obituary, planning ahead or needing someone to answer the phone. Each need has its own place on the site.

How the design answers it

A calm visual language: Soft colors and plenty of space make it easy to read when you're upset.
Help comes first: The immediate-need section keeps the phone number on screen. Obituaries have a direct route from the opening screen.
People behind the name: Family photographs and the business’s history introduce the people visitors will speak with. Service information explains the available options.

Your business, next

What should your
website make easier?

Tell us who your customers are and what they need from you. We’ll start there.

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Websites witha job to do.

Find the right clinic fast.

Get buyers to the right part.

Answers first, then the phone number.

What should yourwebsite make easier?

Based in Wichita Falls. Working across Texas.

Websites with
a job to do.

What should your
website make easier?