A local SEO checklist for Wichita Falls businesses

Give your Google Business Profile a once-over

Your Google listing may be the first thing a local customer sees. Give it a quick check: the right hours, services, and contact details matter just as much here as they do on your website.

• Primary category set to what you do, not the closest sounding option
• Services listed individually rather than in one paragraph
• Hours correct, including holidays
• Add current photos so customers can recognize your business and see recent work.
• Every review answered, especially the bad ones

Keep the everyday details in step

Check your website footer, Google, Facebook, the chamber directory, and those old listings you’ve almost forgotten about. A shortened “Suite” is a small detail. An old phone number can send a customer to the wrong person. Start with the changes that affect how people find and contact you.

Give each important service room to explain itself

When a service needs a fuller explanation, give it a page of its own. Describe the work, answer the questions customers ask, and make it clear how to take the next step. Each page should give people something useful to learn.

Write titles a human would click

• One H1 per page that says what the page is
• Page-specific titles that describe the service or topic
• Descriptions that read like a sentence, not a keyword list

Keep the details behind the page current, too

LocalBusiness schema is structured information that helps search engines read your business details, including your address, phone number, and hours. When those details change, update the schema along with the words customers see on the page.

Give it a real-world test

• Does it load fast on a phone on a weak connection?
• Is the phone number tappable on mobile?
• Does the contact form work? Test it yourself.
• Is there an SSL certificate?